Branding is one of those often overlooked areas when a team is starting anew. The focus is on getting a team’s structure down and building your first robot. So it’s not surprising so many teams end up with bland names and poor branding (Robot+School Mascot). The Trumansburg Robot Raiders fell into this same trap during their first year, and as such, no one remembers the team by name. We’re either known by our number or a number of interesting nicknames.
Team 5254 is looking at going through a branding revamp, including the Team Name, Logo, shirts- everything (that also means the name of this blog is going to be outdated soon!).
Various ideas have been thrown out over the past few months, but nothing great. The “Trumansburg Robotics Initiative” (TRI), “Rapidfire Robotics”, and “Cascade Engineering” were all potential names thrown out.
Over the next week, the team is establishing branding guidelines, alternate color schemes, apparel, and trying to use this branding change to instill a culture of success in the team. We’re pursuing excellence, and we’re hyped to be doing it.
The proposed alt color shirts: